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4 Steps Sellers can Take to Entice Buyers with Children

If your home is located in a family-friendly neighbourhood, and you have a lot of features that young parents with children would enjoy, your objective should be reaching those buyers. You will have more luck selling the property to someone with children, instead of wasting time and money trying to win over buyers without kids – especially if those buyers don’t plan on having children in the future. Take a look at some of the ways that you can make your home more appealing to buyers with children.


Highlight Kid-Friendly Features

The swing-set and tree house in the backyard is a great way to entice buyers who have children, but if they never step foot into your home, they will likely miss the features in the backyard. Therefore, you have to make sure the home is inviting, starting from the outside. This could include staging toys in the front yard, letting the buyers know that this home is suitable for young children. Once inside of the home, the décor should be kid-friendly, which includes plush sofas and pillows, colourful walls, and large family areas. This will help buyers visualize their family growing in the home, making great memories along the way.


Include School Information in the Listing

Parents want to send their child to the best schools possible, to enhance their educational journey. Therefore, buyers with children almost always look at school districts prior to viewing homes. If the school district has a bad grade, parents will likely pass on the location, unless there are nearby school districts that their children can enroll in. As a seller, you will need to highlight the best educational options in your area, which should include preschools, primary schools, and colleges or universities. Detail the accreditation of these schools, including rewards and accolades.

The safety statistics for your neighbourhood should also be included. Parents want to know that their children will be safe at all times. If your community has a neighbourhood watch association, be sure to highlight the organization.


Showcase Family-Friendly Community Events

Young parents will want to know how receptive the community is to children, so they will conduct research on local events, family-friendly businesses, and the proximity to safety needs. Buyers often drive through neighbourhoods at different times, to determine if there are other families with small children in the area. This is why listing family attractions are critical for sellers. If there are parent groups in the community, highlight this benefit. You should also list any nearby parks, annual fairs, and local businesses that cater to children, such as arts and crafts buildings or dance and martial arts companies.


Advertise on Blogs for Parents

Listing your home on popular websites, or in well-known housing publications, is a great start, but when you are searching for younger buyers with children, you should go a step further and advertise on parent blogs. This helps you reach actual mothers and fathers who might be looking for a new home. The listing should detail all of the features mentioned above. Make sure the content that you use is family-friendly. The key is to win over parents, especially those who will influence the buying decision.


When it is time to put your home on the market, speak with a qualified sales representative who can make your property more appealing to buyers with children. She will explain what details to include, and what information you should leave out. Having someone with experience on your side can help you attract serious buyers and increase the odds of selling your home in a timely manner, and for a great price!

Caitlin Weaver
Sales Representative
(416) 890-3017

Chestnut Park Real Estate Limited, Brokerage
1300 Yonge Street, Suite 100
Toronto, ON M4T 1X3

(416) 925-9191